Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.
I want to highlight three reasons why influencer marketing, without a doubt, needs to be a part of your marketing strategy.
Consumers are becoming immune to ads
Traditional ads are becoming ineffective: consumers are becoming immune to display advertising. We see so many ads each day that we are unconsciously turning them out, a phenomenon called “banner blindness”. Many are also using ad-blocking software to prevent ads from being displayed. So, even if you’ve come up with a great ad and generate good conversion rates, many of users will never encounter your offer.
Influencer Marketing, in contrast, is a native advertising: it places products or services along with Influencer’s organic content. It creates an authentic appeal and a more pleasurable experience for consumers.
Influencer Marketing is on the rise
48% of Marketers will increase Influencer Marketing budgets in 2017, further providing how effective it was in the last year for those already implementing it. In 2016, the top priority for Marketers to use Influencers in marketing campaigns was to create an authentic content around the brand. While the early adopters have experienced first-hand how effective Influencer marketing can be, many new brands are getting involved every day, growing the industry and increasing the demand. This billion-dollar industry is gaining popularity among marketers, and it can potentially reach $2 billion by 2019.
Your offer is placed where your target audience is most active
Influencers are used to place your offer in front of your target audience in the most active environment — social media. Social media influence 74% of consumers’ buying decisions by providing easy access to brands and helping to guide product decisions.
The majority of Micro-influencers occupy a smaller specific niche, building an engaged audience around common interests. When targeting a specific audience, finding the right Influencer for your marketing campaign can be very rewarding conversion-wise.
Influencer marketing drives brand awareness, connects your brand with your target audience in a more organic way and drives sales. It also has many other perks such as content created for your brand by an Influencer.