Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed and grow it into a forest. Marketing a startup is completely different to marketing a corporation.
“Your job as a marketer is to convince those customers that they are better off spending their hard-earned money with you – and that is a hard gig.”
Continue reading my guest post at Digital Mic Drop