What makes a great pitch?

What makes a great pitch?

In my previous article I have covered the best practices on getting started with guest blogging. Finding and identifying relevant guest blogging opportunities is essential to make sure that you are reaching the right audience and get the most value out of it. However, pitching is perhaps the hardest part of it all. And how often do I see people getting it completely wrong! 

How to grow a blog on Medium.

How to grow a blog on Medium.

I have been blogging on Medium for a few months now and one thing is certain — you have to treat it as any other social media network. The social media structure of Medium is what sets it apart from other blogging solutions like Wordpress and Squarespace. This gives a blog a much higher traffic compared to if you were to set up your own website, although it does limit the level of control you have over your blog too. To become truly successful at blogging on Medium, there are a few must-do’s:

How to make a video go viral with marketing and SEO

How to make a video go viral with marketing and SEO

Viral content is highly coveted, although getting your videos go viral is no easy task. Highly shareable content can give your business or a freelancing career a lift, driving visitors and conversions. However, having your video go viral on the internet is like winning a lottery. Do you ever wonder what it takes to create a viral video?

While creating a viral video is part science and part art, here are some tips from the team of 2hats to keep in mind when working on your next big video idea:

Personal Branding for Freelancers or How to Make It in the Gig Economy.

Personal Branding for Freelancers or How to Make It in the Gig Economy.

Personal branding holds limitless opportunities for motivated individuals. This is especially important to freelancers who rely on their personal branding as an industry expert to be hired and discovered by new prospects. Although the importance of personal branding for freelancers might seem like a no-brainer, how many people are trying to avoid it. And you do not even need marketing skills to build you own personal brand as a freelancer.

How to Develop a Personal Brand on Social Media.

How to Develop a Personal Brand on Social Media.

The importance of a strong digitally present personal brand can not be undermined in a hyper-connected world that we now live in. Nor can it be neglected over excuses of lack of knowledge or resources. It is now easier than ever to start — you don’t even need to build a personal website to build your online presence. Any social media platform provides major opportunities for boosting your professional profile and reaching your target audience.