Influencer marketing is one of the hottest ways to get your brand in front of a massive audience. It is rapidly expanding and attracting more businesses to implement this strategy as part of their marketing campaigns. Yet, there are still brands that aren’t on board yet as not all are familiar with the benefits of this recently popular marketing strategy.
Why should you, as a founder, invest in marketing early on? We get this question so often! Marketing is a crucial function of any business, and you should at least have a plan ready at a very early stage of your business development.
Display ads is a perfectly fine advertising strategy to implement, as long as done with a consumer in mind. To answer your question, it is not the ad format that can cause any negative reaction - it is the execution of your ads.
The performance of Google AdWords is indeed directly linked to your website relevancy and quality. The quality of any given website always must be a priority whether implementing paid search in a marketing strategy or not. Avoiding Google's penalties is also very simple: avoid any black hat SEO methods - now these won't get you on the first page either.
As a freelancer, or a solo-preneur, in the translation field, I have a hard time to find a balance between marketing my activity and technical skills and sharing a few personal details to "personalise" my business. How much is too much but, above all, too little?
It is the best to focus on a niche market that brings the most revenue to your photography business e.g. corporate portraits. However, in addition to ongoing marketing, you should look into creating short term marketing campaigns such as let's say holidays themed portrait services. When doing so, market research is a must: think about the times your business is in boom and when people need photography services.
Marketing any information product should start with identifying the value a consumer will receive from it and effectively communicating it. Your first step should consist of two parts: identifying a unique selling point and your target audience. Your target audience must be very specific: I understand that in your case it is the women who breastfeed. However, you can make it more specific than that: identify when they will be more likely to consider and purchase your course, what their interests are, where they live and what media they consume.
In my previous article I have covered the best practices on getting started with guest blogging. Finding and identifying relevant guest blogging opportunities is essential to make sure that you are reaching the right audience and get the most value out of it. However, pitching is perhaps the hardest part of it all. And how often do I see people getting it completely wrong!
In my previous article on growing a blog, I have emphasised the importance of guest blogging to expanding your reach and a blog’s audience. Whether you are just getting started with blog promotion or already scoring guest blogging opportunities, these essential tips will ensure that you get your guest posts published:
I have been blogging on Medium for a few months now and one thing is certain — you have to treat it as any other social media network. The social media structure of Medium is what sets it apart from other blogging solutions like Wordpress and Squarespace. This gives a blog a much higher traffic compared to if you were to set up your own website, although it does limit the level of control you have over your blog too. To become truly successful at blogging on Medium, there are a few must-do’s:
Viral content is highly coveted, although getting your videos go viral is no easy task. Highly shareable content can give your business or a freelancing career a lift, driving visitors and conversions. However, having your video go viral on the internet is like winning a lottery. Do you ever wonder what it takes to create a viral video?
While creating a viral video is part science and part art, here are some tips from the team of 2hats to keep in mind when working on your next big video idea:
Social media is crucial for small business marketing, not only it is a free marketing tool, but also a channel to engage and retain customers. Choosing a social media channel for business should be based on the target audience you are trying to reach as well as your Business goals and values.
Every job comes with a set of challenges. At a startup, these challenges are magnified with the pressure of building something new that is yet to be proven. Marketing a startup can be a challenge as you and your team have a huge responsibility to take a tiny seed and grow it into a forest. Marketing a startup is completely different to marketing a corporation.
Personal branding holds limitless opportunities for motivated individuals. This is especially important to freelancers who rely on their personal branding as an industry expert to be hired and discovered by new prospects. Although the importance of personal branding for freelancers might seem like a no-brainer, how many people are trying to avoid it. And you do not even need marketing skills to build you own personal brand as a freelancer.
Social media is perhaps the most powerful tool for organic lead generation and customer engagement for businesses. However, before the product launch, the social media is often ignored — and not for a good reason.
The importance of a strong digitally present personal brand can not be undermined in a hyper-connected world that we now live in. Nor can it be neglected over excuses of lack of knowledge or resources. It is now easier than ever to start — you don’t even need to build a personal website to build your online presence. Any social media platform provides major opportunities for boosting your professional profile and reaching your target audience.